Meet Our Team
Charles H. Tucker
Founder and Partner
Charles H. Tucker, native of Cary, Mississippi, is co-founder and partner of Sustainable Equity. He earned his Bachelor of Science in Mass Communications with a focus in Print Journalism from Jackson State University and a Master of Fine Arts in Creative Writing from Pine Manor College. Charles has extensive experience in meeting facilitation, consensus building, community planning and needs analysis, social systems analysis, and creative writing to liberate community stories and gifts, bridge divisions and build community. He also offers experience in media management such as news reporting, feature and advertising copy writing, including sports reporting and writing, technical and creative writing.
Early in his career, Charles served as a News Clerk for the Associated Press in Jackson, MS covering Jackson State University football and basketball. Jackson State University is a historically Black college and university (HBCU). As Staff Writer in the Office of Public Relations, Charles orchestrated a redesign and production of the University website, their newsletter and the first alumni newsletter that had been published in 10 years. He also coordinated closely with the University development office to ensure accurate and timely media recognition of donors.
Charles served as the Operations Director for Development and Institutional Advancement for The Piney Woods School in Piney Woods, Mississippi. The Piney Woods School is the largest of only four historically African-American boarding schools left in the nation. There, he acted as a catalyst to improve effectiveness and efficiency of all department initiatives and programs through the application or reallocation of resources, the generation of ideas, the suggestion of fresh approaches, assistance in planning and the lending of hands-on assistance. In this position, he coordinated the “7th Annual Village Elders Luncheon”, which honored actor Morgan Freeman for his contribution to the state and to the Piney Woods School. It also employed a new format that included a major donor reception following the luncheon. The successful event was the first in the series to be fully underwritten by corporate sponsorships, sell out all 700 seats, and produce a profit.
Previously, Charles also served as a Public Information Officer for W. K. Kellogg Foundation – Mid South Delta Initiative (MSDI) based in Jackson, Mississippi. His efforts developed a photographic archive of MSDI programs and initiatives. As with the other organizations Charles has been involved in, he has coordinated media contacts and coverage and conducted outreach networking for the MDSI. He also serves as initiative level photographer and has given presentations about the MSDI.
Charles has been a freelance writer and photographer since 1989 and continues to offer this service. He photographs individuals and groups for use in advertising campaigns, media kits and in-house corporate communications. He is a contributing writer for the Jackson Free Press. His material includes feature articles, personality profiles, grant proposals, journal articles and other technical documents.
Charles has specialized training in development such as attending Association of Fundraising Professionals seminars, Donor Management Software training from Blackbaud University and the National Association of Independent Schools professional continuing education and enrichment seminars. His personal affiliations include Parents for Public Schools(Jackson), Association of Fundraising Professionals and Council for the Advancement and Support of Education.
In 2009, Charles became the Communications Director for the William Winter Institute for Racial Reconciliation (Winter Institute). He was later promoted to Associate Director. During his time with the Winter Institute, he helped create and maintain several of the Winter Institute's signature programs including the Winter Institute Summer Youth Institute, the Winter Civil Rights Activist in Residence Program and the Winter Institute Think Tank. He served as a facilitator and community builder and helped nurture national and international partnerships.
Charles left the Winter Institute in 2016 to become a partner and co-founder of Sustainable Equity, LLC. He works to build unity and consensus in communities, nonprofit and corporate entities. He uses his skills and experience as a facilitator and program designer. Charles has used his communications experience to advocate for social equity and community building for many years. He continues to focus on the journey of achieving sustainable equity.